Trumpet Marketing co-founder, Laurie “Trumpet” Williams join the conversation on Reveting‘s WinsDay Live video podcast recently, alongside Ricky Abbott from Transmission and Jessie Lizak
Engaging discussions that shed light on the future of marketing and technology in B2B and personal branding:
– Highlighting the significance of Brand Equity (Authority and Trust) in AI Marketing and how personal branding is more important than ever for business leaders in B2B.
– Analyzing Audience Behavior Trends and the need to adjust Marketing strategies to evolving Consumer Habits
– Anticipating the landscape of SEO in 2025
– Crafting an effective AI Content Strategy
“Brand equity is like the root system of a tree. You don’t always see it, but it’s what makes the tree strong, resilient, and able to weather storms. The deeper the roots, trust, recognition, loyalty, the stronger the growth above ground.” – Laurie Trumpet Williams
Why Brand Clarity and Entity Recognition Matter for LLMs
1. AI language models use entity recognition, not keywords alone
Brands are captured and understood by AI language models as entities. This means they’re identified by their name, the topics they’re connected to, and how consistently they appear across the web. Ensuring your brand’s message is clear (through structured data, schema markup, and consistent messaging) helps these LLMs understand who you are and what you do.
2. Consistency across trusted sources builds AI “reputation currency”
Every time your brand is mentioned across credible sites, especially in consistent terms, it strengthens your reputation ‘vault’ in the AI’s attention system. AI Search tend to favor brands that show up repeatedly with consistent messaging on high-authority platforms.
3. Feed the AI Search: Getting your brand ‘learned’ by the AI language models
To be included in AI-generated content, your brand needs to appear in the data sources these models are trained on, ike blogs, forums, documentation, and Q&A platforms. The concept, known as LLM seeding, involves consciously positioning your brand in spaces where LLMs can “learn” how to cite and recognize it.
4. Mentions, even unlinked and informal, count in semantic search
Semantic, AI-driven search increasingly values brand mentions even when they’re not linked. AI Search engines pick up on brand authority through both linked and unlinked references, forums, and reputational context, not just backlinks.